The Way

The complete beginning to end step-by-step Sales Success System.

How To Bring In Two, Three, Or Even Ten Times More Sales At Better Margins.
This game changing book is hot selling news - no sales training theory.

Proven, simple sales skills and sales techniques from someone who has done it face-to face everyday for 30 years. The old sell, sell, sell methods are gone - telling isn’t selling. Perfect for any salesperson, self-employed, small & medium size companies, or large multinational companies, who want to reach Sales Stardom. Consultative client focus is now the key.

MODERN SELLING IS LIKE A MINEFIELD!

WHO WOULD YOU RATHER FOLLOW THROUGH THAT MINEFIELD?

1) SOMEONE WHO HAS BEEN THROUGH THE ACTUAL FIELD MANY TIMES BEFORE AND KNOWS EXACTLY WHICH STEPS TO TAKE TO GUIDE YOU SAFELY ALONG TO SALES SUCCESS.

OR,

2)SOMEONE WHO HAS A THEORY ON HOW TO GET THROUGH SAFELY BUT HASN’T ACTUALLY TRIED IT THEMSELVES.

The sales process you will learn will take the stress out of selling. These sales skills can be applied selling face to face, over the phone, or on the internet.

Global Leadership, Change, & Customer Service Expert, Dr. Sheila Bethel Murray sums the book up very well :

“The COG system Phil Polson has developed and written about in his book “Sales Drive” needs to be at the fingertips of every serious sales person. If you are an old pro he will remind you for what you may have forgotten. If you are new to sales this is THE tool you need to stay on track using his proven sales closing process. You’ll find easy to understand step by step action tips that will give you what you need to be a superstar in sales.”

Jack Zufelt, “Mentor to Millions of International Salespeople, Internet Entrepreneurs and International Success Expert adds:

“This book is a masterpiece on selling! Anyone can become a top salesperson with the super simple information in this book! Should be a “must read” for all sales organizations. Want to increase your personal sales? Read it now!”

You will explore the true story, of a day in the life of a very modern salesperson that depends on making sales for their livelihood. 30 years old Pat Black has geared his life up for big sales income, yet he doesn't have enough on his credit card to pay for a tank of gas.

Why, after the company has spent so much time & money training him and generating leads for him is he missing valuable sales & become so frustrated? A division of the international finance and banking organization he represents has hired Phil Polson to observe Pat in a real sales situation and find out why?

Proving that telling isn’t selling. He relies heavily upon the companies’ pre-prepared sales folders and PowerPoint presentation as his sales tools just as his Sales Manager has instructed him. Missed small vital steps, he fails to close.

After the lost sale, and therefore lost income, Phil sits down & helps him analyze & put into place a new, modern, and complete sales system to carry in his head. This system has been designed by the author who is a seasoned, street smart professional consultative salesperson.

Anyone who is in business, or sales, and who needs more sales will learn the ultimate methods of ethical, no-tricks, no clever moves, and no career long sales trainers buzz words, just plain honest selling.

The sales system described is a complete set of modern sales tools that once learned you have forever provided you practice them. Once you get the system whenever you are in a selling situation you will automatically see it in your head & move to autopilot. You will be comfortable and competent with a combination of old-fashioned proven methods and modern age thinking & technology.

Now, you will know exactly where you are in the sales process, which tool to take out of your ‘tool-kit’ to use for the right job and when and how to close.

Failure to close sales is the big cost in business.Trusts, belief, integrity, ethics, are central. Sales are the vital components.