When Julia Smith wins twenty-five millions dollars in the lottery, she collects her winnings wearing her very best bedazzled, shocking pink, faux satin jacket that makes her look like a tricked out Elvis at a Las Vegas car show. Aware that everyone was looking down on her, brilliant, beautiful, sharp tongued, slightly amoral Julia vows to make a success of her life. She relocates to Las Vegas and parlays her winnings into a career as a madam, opening a thousand dollar an hour brothel.
Julia's establishment is supremely successful, allowing her to open a second house on the premises, a gentleman's club catering to the wealthy which she names The Royale. It is at The Royale that a difficult customer, a very powerful senator, is often so abusive Julia must rescind his membership. The senator vows revenge and Julia's life becomes more complicated than she could have ever imagined.
Julia is a strong engaging character with a quick often inappropriate sense of humor who manages to succeed, despite horrific odds, to make what she considers to be a success of her life.