Bidding the Walrus

Walrus Gideon, head of his own custom cybernetics company is barely getting by. He can undercut his competition on contract bids, but only a few at a time. After all, there's only so much work a two-man operation can take on. That's fine though, until a satisfied customer gives him a gift, an A.Y., or "Artificial You", that thinks it can do whatever Walrus can do, which not only includes bidding on jobs, but making copies of itself, who also then bid on jobs and make copies of themselves, and...